Top 100 E-Commerce Retailers in Europe

As E-commerce is a key part of the current retail landscape, we believe it deserves a prominent role in our database on European retail. The overall trend is that online sales in Europe are mainly generated by companies selling consumer electronics, fashion, homeware, personal care products and footwear. However, e-commerce orders in food via delivery and pick-up points is rapidly growing. The main reason now is the Corona crisis forcing people to keep a safe distance to each other. Currently, the fastest growth sectors are Food and Consumer Electronics. Note, that we currently do not include online marketplaces such as Aliexpress.com and Allegro.pl, the firms on the list all have a core of retail and own product fullfillment, although some do work with third party sellers. 

Please find below the top 15 E-Commerce retailers in Europe from our E-commerce top 100 list, ranked by their online turnover (sales) generated in 2019. Total Turnover Europe '19 refers to the total sales generated in Europe in 2019, both online and offline. Whereas the percentages depict how much of the sales (in 2019) was made online. The list is an offline file and purchase does not include a subscription to our database.

The complete list with 100 E-Commerce Retailers in Europe is available for purchase on the Price & Order page.

  Top E-Commerce Retailers Europe 2020 Online Turnover (in mio €) Total Turnover  
Rank Company  Country Main Sector(s) 2014 2015 2016 2017 2018 2019 Europe 2019 Online sales %
1 Amazon USA All Sectors 24.230 25.600 28.650 30.400 33.744 32.185 32.185 100%
2 Otto Group Germany Fashion 5.175 5.490 5.860 6.490 6.480 6.910 12.149 57%
3 Zalando Germany Fashion, Footwear and Leather 2.214 2.958 3.640 4.119 5.388 6.483 6.483 100%
4 Apple USA Consumer Electronics 3.750 4.000 4.200 4.770 5.650 5.750 55.604 10%
5 Tesco United Kingdom Food/ All Sectors 3.533 4.350 4.100 4.250 4.500 4.800 53.830 9%
6 Veepee (Vente-Privée) France Fashion 1.700 2.000 3.000 3.300 3.700 4.000 4.000 100%
7 Carrefour France Food/ All Sectors 1.800 1.850 1.860 2.278 2.800 3.100 55.764 6%
8 Ceconomy (Mediamarkt/Saturn) Germany Consumer Electronics 1.500 1.766 1.952 2.407 2.592 2.935 21.455 14%
9 Bol.com (Ahold) Netherlands Consumer Electronics/ All Sectors 680 900 1.300 1.600 2.100 2.800 2.800 100%
10 E. Leclerc France Food/ All Sectors 1.900 2.274 2.562 2.760 2.642 2.720 38.850 7%
11 Dixons Carphone United Kingdom Consumer Electronics 1.240 1.340 1.382 1.560 2.260 2.630 11.600 23%
12 Inditex Spain Fashion 791 900 1.420 1.850 1.410 2.588 18.488 14%
13 Next Plc. United Kingdom Fashion 1.911 2.286 2.117 2.154 2.168 2.447 4.665 52%
14 John Lewis Plc. United Kingdom Fashion, Food, Personal Care 1.460 1.730 1.748 2.303 2.333 2.365 11.570 20%
15 Groupe Casino (Cdiscount) France Consumer Electronics, Food 1.600 1.708 1.843 1.906 2.265 2.319 18.288 13%