Top 100 eCommerce Retailers in Europe

As e-commerce is a key part of the current retail landscape, we believe it deserves a prominent role in our database on European retail. The overall trend is that online sales in Europe are mainly generated by companies selling consumer electronics, fashion, homeware, personal care products and footwear. However, e-commerce orders in food via delivery and pick-up points is rapidly growing. Currently, the fastest growth sectors are Food and Consumer Electronics. Note: we currently do not include pure online marketplaces such as Aliexpress.com, Wish.com, Allegro.pl etc. as the firms that we track all operate from a core retail and/ or operate their own product fullfillment. 

Please find below the top 15 retailers in Europe from our 'eCommerce Top 100 List', ranked by their online turnover (sales) generated in 2021. 'Total Turnover Europe '21' refers to the total sales generated in Europe in 2021, either online, in brick-and-mortar stores or by any other means. Further, the percentage depicts what percentage of the revenue (sales) was generated online in 2021. Soon we will start adding the 2022 figures but they are hardly available yet. The list is an offline file and purchase does not include a subscription to our database.

The complete list with 100 E-Commerce Retailers in Europe is available for purchase at our Price & Order page, the price is set to €575,- 

  Top eCommerce Retailers  Online Turnover Europe   Total Turnover  
Rank Company  Country Main Sector(s) 2014 2016 2018 2020 2021 Europe 2021 Online sales %
1 Amazon USA All Sectors 24.230 28.650 33.744 43.840 51.322 51.322 100%
2 Zalando Germany Fashion, Footwear and Leather 2.214 3.640 5.388 7.982 10.354 10.354 100%
3 Apple USA Consumer Electronics 3.750 4.200 5.650 6.990 8.500 75.520 11%
4 Otto Group United Kingdom Fashion/ All Sectors (ex. Food) 4.500 5.350 6.150 6.585 8.140 9.769 83%
5 Tesco United Kingdom Food/ All Sectors 3.540 4.100 4.075 7.085 8.025 59.276 14%
6 Ceconomy (Mediamarkt/Saturn) Germany Consumer Electronics 1.500 1.952 2.592 4.203 6.932 21.361 32%
7 Inditex Spain Fashion 791 1.420 1.410 4.132 6.117 18.318 33%
8 Currys (Dixons Carphone) United Kingdom Consumer Electronics 1.240 1.382 2.260 4.025 5.585 11.635 48%
9 E. Leclerc France Food/ All Sectors 1.900 2.562 2.642 2.800 5.000 51.000 10%
10 ASOS.com United Kingdom Fashion 780 1.199 1.809 3.687 4.544 4.544 100%
11 Veepee (Vente-Privée) France Fashion 1.700 3.000 3.450 3.800 4.100 4.100 100%
12 H&M - Hennes & Mauritz  Sweden Fashion 650 978 2.020 3.333 4.025 12.620 32%
13 Next  United Kingdom Fashion 1.911 2.117 2.168 2.425 3.136 6.270 50%
14 Ocado  United Kingdom Food/ All Sectors 1.177 1.513 1.769 2.635 2.903 2.903 100%
15 The Very Group United Kingdom Fashion, Homeware, Electronics 2.155 2.280 2.214 2.618 2.692 2.692 100%